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	<title>Just Flip the Dog &#187; paid content</title>
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		<title>Time For Some Links</title>
		<link>http://justflipthedog.com/2009/04/time-for-some-links/</link>
		<comments>http://justflipthedog.com/2009/04/time-for-some-links/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 21:31:14 +0000</pubDate>
		<dc:creator>winjaw</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[budde]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[paid content]]></category>
		<category><![CDATA[yelvington]]></category>

		<guid isPermaLink="false">http://justflipthedog.com/?p=223</guid>
		<description><![CDATA[On vacation, well trying to be and it&#8217;s not working out, but that&#8217;s another story. Anyway, there&#8217;s a couple of articles worth pointing out &#8211; one on newsroom/online convergence and another on online paid content. They&#8217;re by two guys I know and respect, and you should too, as they deal/have dealt with these issues for [...]]]></description>
			<content:encoded><![CDATA[<p>On vacation, well trying to be and it&#8217;s not working out, but that&#8217;s another story.</p>
<p>Anyway, there&#8217;s a couple of articles worth pointing out &#8211; one on newsroom/online convergence and another on online paid content.</p>
<p>They&#8217;re by two guys I know and respect, and you should too, as they deal/have dealt with these issues for longer than anyone.<span id="more-223"></span></p>
<p>First up is Steve Yelvington, one of the deep thinkers at Morris Communications, where I used to work.  Steve pulled together a report on <a href="http://www.yelvington.com/notes-from-the-unification" target="_blank">newsroom/online convergence </a>that everyone should read.</p>
<p>And with his expertise, he was able to solicit a lot of comments from all over the globe and from both sides of the fence.</p>
<p>Quote: <strong>&#8220;Culture gaps are deep, persistent, and troublesome. The union of online and print units brings together people with very different points of view about how to do journalism. Expect conflict. &#8220;We had huge respect issues, on both sides,&#8221; recalled one senior editor. &#8220;Online producers felt the newsroom had no idea what they did. And the newsroom felt online had no knowledge of journalism.&#8221; The result was suspicion and hostility. &#8216;There were no saints on either side.&#8217;&#8221;</strong></p>
<p><strong> </strong>Following that is a post by Neil Budde of DailyMe. He&#8217;s also the former vice president and editor of Yahoo! News, and for reasons for this post, the founding editor/publisher of The Wall Street Journal Online.</p>
<p>Neil includes some interesting links you should follow up on to his post on paid content and how and why they did it at the Journal.</p>
<p>Quote: <strong>To understand the success of the WSJ subscription model and contemplate what other information-based products might merit a fee, I think you first have to explode another “myth” about WSJ.com. I think it’s commonly assumed that we conceptualized, designed and built The Wall Street Journal Interactive Edition (as we called it during development in 1994-95 and at its launch in 1996) and then decided to charge for it. Quite the opposite was true. We began with the premise that we wanted to build a “product” that would have sufficient value that people would pay for it.</strong></p>
<p><strong> </strong>Read the rest <a href="http://neilbudde.com/blog/?p=104" target="_blank">here.</a></p>
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		<title>Why Should I Buy A (Print) Newspaper?</title>
		<link>http://justflipthedog.com/2009/04/why-should-i-buy-a-print-newspaper/</link>
		<comments>http://justflipthedog.com/2009/04/why-should-i-buy-a-print-newspaper/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 17:32:41 +0000</pubDate>
		<dc:creator>winjaw</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[daily]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[paid content]]></category>

		<guid isPermaLink="false">http://justflipthedog.com/?p=210</guid>
		<description><![CDATA[I don&#8217;t know. And now I&#8217;ve said it. And it sucks saying it because it was my life for roughly a quarter of a century. I&#8217;m afraid the only thing  keeping print versions alive right now  is habit. It&#8217;s what you&#8217;ve always done, what you&#8217;ve always known. It&#8217;s a comfort zone. And you know, a [...]]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t know.</p>
<p>And now I&#8217;ve said it. And it sucks saying it because it was my life for roughly a quarter of a century.</p>
<p>I&#8217;m afraid the only thing  keeping print versions alive right now  is habit. It&#8217;s what you&#8217;ve always done, what you&#8217;ve always known. It&#8217;s a comfort zone.</p>
<p>And you know, a habit is basically an addiction. And addictions can be expensive, but they can also be broken.  And it&#8217;s a lot easier to break an addiction if you can keep your addiction, and suddenly get it for <a href="http://justflipthedog.com/2009/03/26/the-internet-is-not-free/" target="_blank">&#8220;free.&#8221;</a><span id="more-210"></span></p>
<p>Damn, somehow I brought in that whole paid verses free online content thing again, didn&#8217;t I?</p>
<p>I love newspapers. And with that I want to point out the English language is simply lacking in adequately descriptive words. The word &#8220;love&#8221; should be reserved for, well, poems and songs and significant others, like the Little Black Dress. And yeah, newspapers, but the LBD understands that.</p>
<p>But adulation, affection, allegiance, amity, amorousness, amour, appreciation, ardency, ardor, attachment, crush, delight, devotedness, devotion. enchantment, enjoyment, fervor, fidelity, flame, fondness, friendship, hankering, idolatry, inclination, infatuation, involvement, like, lust, <span>mad for, partiality, passion, piety, rapture, regard, relish, respect, sentiment, soft spot, taste, tenderness, weakness, worship, yearning and zeal don&#8217;t quite get it.</span></p>
<p><span>Change that. &#8220;Passion&#8221; does. So does &#8220;Zeal.&#8221;</span></p>
<p><span>Anyway, why do I &#8220;love&#8221; print newspapers.</span></p>
<p><span>1. They&#8217;re cheap. </span></p>
<p><span>2. Absurdly portable</span></p>
<p><span>3. No boot-up time</span></p>
<p><span>4. No crash</span></p>
<p><span>5. Airport Security. Nuff said.</span></p>
<p><span>6. Throw it down, stomp on it, dust it off and back to square one.</span></p>
<p><span>7. Okay yes, bird cages and puppy training and packing up Aunt Emma&#8217;s old china.  Happy?</span></p>
<p><span>8. Because the people who write for print newspapers have a passion, a zeal, a love, for what they do. They are underpaid, overworked (okay, that applies to everyone now), and yet they still care.<br />
</span></p>
<p><span>9.  It&#8217;s a one-shot deal. It&#8217;s printed, it&#8217;s done. Tomorrow&#8217;s another day. We rip the whole thing up and start all over. It&#8217;s a new day, every day.</span></p>
<p><span>10.  There is no No. 10. I friggin hate &#8220;Top 10&#8243; lists.<br />
</span></p>
<p><span>And honestly, great print journalists have no fear. They might get nervous before a big interview, but they have no fear. They might get sick and throw up if there&#8217;s an error in their story, but they have no fear. They have a passion, a drive.<br />
</span></p>
<p><span> Yet that incredible product is going the way of the dinosaur, partly because it&#8217;s being given away for free, and partly because the product  is starting to lose its value.</span></p>
<p><span> The cost of a daily newspaper continues to go up. Yet its size continues to shrink and shrink. Not only are there fewer pages, but the width is shrinking as well.</span></p>
<p><span> And how about that customer service? Used to be the paper was delivered right at your doorstep. Now I have to hike all the way up my drive. Why? Heck, in some places you can&#8217;t even get a daily newspaper delivered any more &#8211; Detroit.</span></p>
<p><span> And what about content. By the time I read the newspaper, it&#8217;s literally old news. I&#8217;ve already read it online, or someone emailed me a story, or I got a text version, or something. Why should I pay for a newspaper I&#8217;ve already read?</span></p>
<p><span> We&#8217;re getting to the point where the print product is only a delivery mechanism for coupons.<br />
</span></p>
<p><span> Here&#8217;s how Jen of Editor and Publisher&#8217;s <a href="http://www.fitzandjen.com/2009/03/jen-the-star-tribune-in-minneapolis-quietly-unveiled-a-new-online-content-strategy-that-merits-attention-back-on-march-15.html" target="_self">Fitz and Jen column </a>summed it up: <strong>&#8220;Too many newspapers lately seemed preoccupied with getting people to pay for online content while treating those people who actually pay for the content via print subscriptions as second-class readers. How? They </strong><a href="http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003956666"><strong>drop frequency</strong></a><strong>. They kick </strong><a href="http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003956601"><strong>home-delivery</strong></a><strong> to the curb. They raise the price of subscriptions (and especially newsstand copies) and give less in return. For all the blubbering about hyper local, I&#8217;ve noticed a lack of focus in daily metros when I&#8217;m lucky enough to travel around the U.S. It&#8217;s full of AP and wire copy with a handful of &#8220;local&#8221; stories broken into digestible chunks with lots of pictures. I wouldn&#8217;t pay for that.</strong></span></p>
<p>The print version needs to be, must be, <a href="http://justflipthedog.com/2009/04/01/holding-back-the-good-stuff/" target="_blank">unique</a>. It has to have content not available elsewhere. It has to have value or it will simply become high-priced packing paper.</p>
<p>I ran a news service for five years, which included more than 30 papers.  During that time, I could count on two hands, okay and maybe one foot, how many times I touched a print newspaper.</p>
<p>Yet I was able to hold an intelligent conversation with any of those papers&#8217; editors about what was going on in their community. That&#8217;s obviously a plug for the value of an online paper, but it doesn&#8217;t bode well for the print product.</p>
<p><span><br />
</span></p>
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		<title>Paid Content &#8211; Yeah, The WSJ Does It</title>
		<link>http://justflipthedog.com/2009/03/paid-content-yeah-the-wsj-does-it/</link>
		<comments>http://justflipthedog.com/2009/03/paid-content-yeah-the-wsj-does-it/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 02:08:41 +0000</pubDate>
		<dc:creator>winjaw</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[mutter]]></category>
		<category><![CDATA[paid content]]></category>
		<category><![CDATA[wsj]]></category>

		<guid isPermaLink="false">http://justflipthedog.com/?p=169</guid>
		<description><![CDATA[And currently has 1.1 million paid subscribers. Yep, the Wall Street Journal charges for its online subscription. God forbid. There&#8217;s a lot of pontificating from &#8220;experts&#8221; who think all content should be free and who have  A). Never run a newspaper or been in a newsroom and B). Think the majority of &#8220;old media&#8221; don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>And currently has 1.1 million paid subscribers.</p>
<p>Yep, the Wall Street Journal charges for its online subscription. God forbid.</p>
<p>There&#8217;s a lot of pontificating from &#8220;experts&#8221; who think all content should be free and who have  A). Never run a newspaper or been in a newsroom and B). Think the majority of &#8220;old media&#8221; don&#8217;t get &#8220;new media&#8221; and need to get out of the way. &#8211; The first point is self-explanatory. I&#8217;ll deal with the second in another post.</p>
<p>But Alan Mutter &#8211; <a href="http://justflipthedog.wordpress.com/wp-admin/post.php?action=edit&amp;post=169&amp;message=7" target="_blank">Reflections of a Newsosaur </a>- went straight to the source. He&#8217;s got a guest blog from Bill Grueskin, the former managing editor of WSJ.Com. This is what we call a guy who knows what he&#8217;s talking about and why. It&#8217;s actually two posts: first was today, second comes tomorrow. It&#8217;s very insightful. Read it.</p>
<p>Probably the greatest &#8220;paid content&#8221; quote ever &#8211; <strong>At the class, I turned to my co-instructor, Peter Kann, former CEO of Dow Jones and the person ultimately responsible for the paid strategy.<br />
“I made the site paid because I was ignorant, “ Kann told the class. “I didn’t know any better.<span style="text-decoration:underline;"> I just thought people should pay for content.”</span></strong></p>
<p>Sometimes the simplest way is the best way.</p>
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